The “Shop Small” campaign was launched in 2010 as a way to encourage consumers to support local and small businesses within their own hometowns. Embracing Small Business Saturday helps bring awareness to the struggles small businesses face in the global economy. When consumers shop local, most of the money spent will be pumped back into their local community.  The reinvestment in the community can help improve the local economy and support local causes. Being an entrepreneur and small business owner is no easy task. In fact, many small businesses fail and struggle to keep their doors open. It … [Read more...]