From Chapter 10 “Optimism/Enthusiasm” in Ingredients of Outliers. Brother Act It’s one thing to use the power of optimism to dramatically improve one’s health, as Norman Cousins did. It’s quite another to use it as the foundation on which to build a $100 million company. Meet Bert and John Jacobs, CEO and CCO, respectively, of New England-based Life is good, Inc. But don’t let those initials fool you; they’re not what you’d expect. Bert, the older by four years, is the company’s Chief Executive Optimist and John is the Chief Creative Optimist. The story begins in … [Read more...]
Look on the Bright Side
From Chapter 10 “Optimism/Enthusiasm” in Ingredients of Outliers. I imagine that, at one time or another, you’ve read or heard various definitions comparing optimism and pessimism. Perhaps the oldest and most familiar one involves a glass of water (or other beverage), which the optimist describes as half-full, and the pessimist as half-empty.Well, I recently heard of a young boy who turned that comparison upside down. After drinking half of his glass of milk, he set it down and announced: “I’m an optimist. My glass is half-empty.” Told that his view was pessimistic, he replied: … [Read more...]