From Chapter 13 “Efficiency” in Ingredients of Outliers. How Sweet it Is The concept of “efficiency” certainly isn’t new. There’s another giant company where efficiency is a primary goal, a company that’s been around quite a bit longer than Amazon. In fact, the seeds that grew to become Mars, Incorporated were planted in the late nineteenth century in the kitchen of a home in Hancock, Minnesota. It was there that Alva Mars began teaching her young son, Franklin, how to hand-dip candy. Franklin, who became better known as Frank, proved to be a good student and, in 1902, when he was … [Read more...]