From Chapter 12 “Indefatigable” in Ingredients of Outliers. Super Woman On September 16, 2007, I had to do something I never, ever wanted to do, nor do I ever want do it again. It was a beautiful Sunday in Phoenix. I was sitting in my office with the door to the rooftop patio overlooking twin runways open to let in the warm breeze. I was taking a bit of a break and called Bill and Colleen, close family friends. Bill was a founding partner in a law firm where I am “Of Counsel.” By coincidence, he and I went to the same university. He graduated from law school the same year I … [Read more...]
The Power of Optimism
From Chapter 10 “Optimism/Enthusiasm” in Ingredients of Outliers. Brother Act It’s one thing to use the power of optimism to dramatically improve one’s health, as Norman Cousins did. It’s quite another to use it as the foundation on which to build a $100 million company. Meet Bert and John Jacobs, CEO and CCO, respectively, of New England-based Life is good, Inc. But don’t let those initials fool you; they’re not what you’d expect. Bert, the older by four years, is the company’s Chief Executive Optimist and John is the Chief Creative Optimist. The story begins in … [Read more...]