From Chapter 8, "Kindness: The Art of Paying it Forward" in Ingredients of Outliers Avoiding the WIIFM Approach If you set out to be a kinder person, which is a worthwhile goal for all of us, be sure it’s for the right reasons. If you’re just out to make yourself look good or if you expect to get something in return, that’s selfishness rather than kindness. It’s known as WIIFM, which stands for: “What’s In It For Me?” While I admit in advance that the following is an extreme example, please don’t follow the advice of Al Capone, the notorious Prohibition-era gangster: “You can get much … [Read more...]